Building STRONG Connections
It’s not often you find a rep agency willing to venture across unfamiliar industry lines to pioneer a relatively unknown brand just because they love the pursuit of the sale. Fortunately, that’s exactly what happened when I received a call from Keith Hoover, a managing partner of Sterling Sales & Marketing, based in Houston, Texas, over ten years ago.
Founded by two brothers, Wayne and Keith Hoover, who have both been deeply ingrained in the building materials manufacturing and distribution business for over 30 years, Keith had been the National Sales Manager for Ohio-based OSI Sealants for 25 years before OSI was acquired by European giant Henkel. Wayne was the Vice President of Inland Sales, a major wholesale building materials distribution company, for over 35 years. Since then, Wayne and Keith Hoover have covered Texas, Oklahoma, and Louisiana as the “Texas outlaws” of building materials distribution, representing the most reputable brands in the industry.
Now in their 12th year as manufacturers’ representatives, Sterling continues to pick up the pace, and their team has grown to include Outside Sales Representative Rebecca Ipinia, covering Southern Texas, Ashley Hoover, covering Houston and Western Texas, and Melissa Sanchez, who holds down the fort as Sterling’s Marketing Coordinator and Inside Sales Representative. Together, they continue to push the limits of exceptional service, bringing value to our Everkem team and exceeding the expectations of the customers they serve.
CONTACT INFO:
Stay tuned for upcoming “Caulk Talk” editions, where we’ll introduce more of our newest and long-term partners. Our network is skilled in the craft of caulk, and we LOVE to brag about it! Here is our talented roster of sales reps, scheduled to be featured in upcoming Everkem publications:
Sales Rep Partner:
Areas Served:
Oklahoma
North Carolina and South Carolina
Pennsylvania, New Jersey,
Delaware, Maryland, and
Virginia
Florida
Connecticut, Massachusetts,
Rhode Island, New Hampshire, Maine, and Vermont
“It’s a true adage that the sum of what we can do together in the busy world of sealants and adhesives is GREATER with our partners than what Everkem can do on our own.”
– Jason Lynch, President & Owner | Everkem
Everkem is focused on expanding our Sales Representative network across North America, recognizing their vital role in our growth. In 2023 and 2024, we’ve partnered with top talent in the industry and are eager to collaborate with customer- and solution-focused agencies that share our commitment to exceptional service and support.
We look forward to connecting with potential partners at the AIM/R, STAFDA, and HARDI Annual Conferences later this year. Please reach out if you’re interested!
Building STRONG Connections
It’s not often you find a rep agency willing to venture across unfamiliar industry lines to pioneer a relatively unknown brand just because they love the pursuit of the sale. Fortunately, that’s exactly what happened when I received a call from Keith Hoover, a managing partner of Sterling Sales & Marketing, based in Houston, Texas, over ten years ago.
Founded by two brothers, Wayne and Keith Hoover, who have both been deeply ingrained in the building materials manufacturing and distribution business for over 30 years, Keith had been the National Sales Manager for Ohio-based OSI Sealants for 25 years before OSI was acquired by European giant Henkel. Wayne was the Vice President of Inland Sales, a major wholesale building materials distribution company, for over 35 years. Since then, Wayne and Keith Hoover have covered Texas, Oklahoma, and Louisiana as the “Texas outlaws” of building materials distribution, representing the most reputable brands in the industry.
Now in their 12th year as manufacturers’ representatives, Sterling continues to pick up the pace, and their team has grown to include Outside Sales Representative Rebecca Ipinia, covering Southern Texas, Ashley Hoover, covering Houston and Western Texas, and Melissa Sanchez, who holds down the fort as Sterling’s Marketing Coordinator and Inside Sales Representative. Together, they continue to push the limits of exceptional service, bringing value to our Everkem team and exceeding the expectations of the customers they serve.
CONTACT INFO:
Stay tuned for upcoming “Caulk Talk” editions, where we’ll introduce more of our newest and long-term partners. Our network is skilled in the craft of caulk, and we LOVE to brag about it! Here is our talented roster of sales reps, scheduled to be featured in upcoming Everkem publications:
Sales Rep Partner:
“It’s a true adage that the sum of what we can do together in the busy world of sealants and adhesives is GREATER with our partners than what Everkem can do on our own.”
– Jason Lynch, President & Owner | Everkem
Everkem is focused on expanding our Sales Representative network across North America, recognizing their vital role in our growth. In 2023 and 2024, we’ve partnered with top talent in the industry and are eager to collaborate with customer- and solution-focused agencies that share our commitment to exceptional service and support.
We look forward to connecting with potential partners at the AIM/R, STAFDA, and HARDI Annual Conferences later this year. Please reach out if you’re interested!
