It wasn’t the Bachelor’s degree with a marketing focus in Business Admin from the University of North Carolina at Wilmington that caught my eye. Nor was it his previous work experience in various industries or his list of accomplishments. It was his use of original (yet still legible) fonts, crisp, clean lines under the heading, and subtle but impactful use of colors that drew me in.
“How clever,” I thought. “A marketing candidate that actually used some creativity on their resume to get my attention.” I couldn’t help but wonder why more people didn’t do that. It almost seemed against the rules, unfair to the other candidates who followed the same old boring resume protocol they were taught since high school.
His was different. He stood out. And that was exactly what I was looking for – someone outstanding.
Since starting as our Marketing Manager in 2013, Matt has been instrumental in pioneering and building the Everkem brand. Our product packaging, catalog, website – all of the marketing that defines not only what we do, but who we are – has been done by him. It is through his creativity, knowledge, and skills that my vision of Everkem has become a reality.
New vs Original Product Catalog